AI Insights · Timothy · June 2024
Q2 2024 Drawing & Coloring Apps Round-Up on Unified Platforms
Sensor Tower's latest data reveals the trends for the top 5 drawing and coloring apps in Q2 2024. Downloads and user engagement for these creative platforms show varied performances.
As we dive into the second quarter of 2024, the drawing and coloring apps category has shown some interesting trends across unified platforms. Sensor Tower has curated data on the top 5 apps in this creative niche, providing insights into their downloads, revenue, and user engagement.
Color by Number：Coloring Games from Wildlife Inc started the quarter with downloads peaking at 2.76M in late April, yet showing a gradual decline to 1.21M by the end of June. Revenue trends also fluctuated, hitting a high of 883K USD in late April. Weekly active users peaked at 17.5K in the same period before settling to 12.4K.
Pixel Art － Color by Number by Easybrain showcased a strong start with 3.89M downloads in late April, though it experienced a slight decrease to 3.11M by late June. Revenue saw a mid-quarter dip to 301K USD in early May but recovered to 459K USD by the quarter's end. Weekly active users remained robust with a high of 54K in late April.
The performance of Coloring Games for Kids 2-6! by IDZ Digital Private Limited showed a steady increase in downloads from 334K early in the quarter to 452K in late April, with a slight fall to 310K by June's end. Revenue followed a similar pattern, peaking at 589K USD in late April. The app maintained a consistent weekly active user base, hovering around 2.7K throughout the quarter.
Disney Coloring World from StoryToys Limited witnessed a mid-quarter download surge, reaching 470K in late April, and an impressive spike to 599K by the quarter's end. Revenue trends were more erratic, with notable peaks at 506K USD in early May and a return to 279K USD in late June. Weekly active users saw a peak of 869 in the last week of June.
Lastly, Baby coloring for kids 2+ by Bimi Boo Kids Learning Games for Toddlers FZ LLC saw its downloads peak at 764K in late April, declining to 540K by the end of June. Revenue remained relatively stable, with a slight increase to 335K USD in the last week. Weekly active users showed a modest peak at 1.4K in late April.
For more detailed insights and app performance metrics, Sensor Tower's platform remains the go-to source for app market data.
